kura kura kura kura
the design story
Kura app screenshots

welcome to kampong kura

welcome to kampong kura: home of kura, our little turtle mascot who reminded us to slow down and take things one step at a time.

Emotion identification flow

a safe space for youths through journaling

it started with Kura Kura — an emotion journaling app with a turtle guide, built to help people check in with how they're feeling.

Kura taking a power nap, then breaking out of his shell

kura takes power naps when he needs them. At the end of the day, kura and friends gather to share how their day went over ice kacang. As kura says, time to 'break out of our shell!'

Kura merch: cap, plushie, and shirt

adopt a kura!

as a testament to our mission, we invite you to embrace vulnerability and 'break out of your shell'

all proceeds from kura merch go to Over The Rainbow (OTR), a Singapore non-profit supporting youth mental health.

check out our merch
Early notebook sketches of Kura

before kura was a mascot, he was a doodle in a notebook margin.

read how a flat-faced turtle became the quiet center of an emotion journal.

the design story of kura →
raiSE, Social Enterprise Member Singapore International Foundation SMU Institute of Innovation & Entrepreneurship